E...io un giorno ti odiero (Italian Edition)

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Thank's to my friend Martin Valins for added his beatiful guitar! Death that cradles me, like the wave does with the sea Remember, please, that there is a secret for glide And like an albatross wounded Alone with his pain Beyond all limits and borders I return to fly This is the comedy that we staged this year with my theater course, "il malato immaginario" by Moliere, in the rewritten and adapted version from my teacher Giampiero Liga. I know I know The comedy lasted almost an hour and I could not upload it to youtube, so I had to cut scenes but I hope you will like it!!

Heartfelt thanks and a hug!!! My new composition, hope you like! Together in the sky, it's the end of the worldAre you ready to repent of all sins? The people are crazy, goes in search of the priestswho weeps, who laughs,who sings, who praysplayed bells, drums rolledIt has come to the end for humanityI did not expect everything endedThis is the first day of the ApocalypseI who am not drink I fill the glassIf I have to die, I do not understandAnd I go on the track for the last danceWhile the tsunamiRises and advancesAmong all the people who do not seek youBut where are you?

Do not come to me? Beyond the horizon I would bring youWould not it be nice? Among fields of flowersWe survivors, lost in EdenJust for usTell me you want itIt will be new life and new opportunityIt will be joy and not prison, uncontaminated ,no more sinsTell me a lieAnd take me awayFrom this tragic presentupcoming Dall'ArmagghedonAngels sing in chorusI put myself in a rowI go with themBut in the crowd your faceAnd Who cares of paradisewhite masks bar me the step I cry, I call you, but you're far awayThe ozone layer is now non-existentSkin burnsThe heat is suffocatingEveryone speaks a different languagemodern Babel, the tower has reappearedFragments of the Bible, Genesis teachesFor all sins, the just condemnationI did not expect everything endedBut it is the last day of the ApocalypseMankind dies out tonightThe land outraged, at the end we swallowsIt would be nice to die embracedOur two bodies forever entwinedI can not look beyond the horizonThe sun explodesI keep on dancingDeath advancingA tragic danceBeyond the horizon I will find you….

Monica BergoVideo divulgativo, non a scopo di lucro. And singing in a low voice Until the pain passesand turn , turn-round, how bad the world ….. I will be happy if you listen to me, thank you and hugs! Watch in Hd! What do I do? What do I need? And here's my dream comes to mind And fear no more I need time, joy and life Rewrite history, I make endless me a minstrel of many colors most will not deny me And once again I understand the essence And the real joy of this existence To seize the moment and all the love That will meet the road This little world is all I have I dance to the rhythm of time that I will live again I know that the dark angel will come back to me I will have done more No score to settle Explains those your wings and follow you'll know Angel black, black angel What is false and what is true Reveals to all your mystery Angel black, black angel Do not leave me in purgatory you know that then I get bored Angel black, black angel Not my color is gray Better shine or burn Angel black, black angel If your heaven is empty Hell I'll be in good company In good company…… Monica Bergo.

Watch in HD! Written, composed, played and sung by me, i hope you like, hugs! Lying face down the acrobat people screaming and then rushes on track is no longer the show so paid, and reimbursement, so it shall be accepted As the circus is as my life always in balance, increasingly uphill an acrobat I, more and more tired with this smile which it is more and more turned off While I approach the ground tell me a word and I will be still flying this in my life nothing to save and now it's too late to start over Your only limit is the sky It's your time and you cannot stop it Your only limit is the sky the horizon where you want to disappear if death wears black life has its color but gray is your slumber and red is your pain you cannot paint anymore When a great artist dies It is such people who spend words Only a few days and will have forgot my acrobat is stretched out on the paving and limits he has not Your only limit is the sky…… Monica Bergo.

Written, composed, played and sung by me. It 'birthday gift for my aunt who, in my heart, it is like a mother I hope you like it, thanks and hugs!! This is the video of my experience this year at the theater course, it is the first year that I attend so please be very good please let!! It is an amateur video made by my daughter. Music is my life but keeps me very at home, in front of my piano and in front of the pc, felt the need to do something that would make me leave the house and made me to be with other people I found this course theater with a talented and sympathetic teacher and people with whom I made friends and I connected right away, I had a great time and not wait to start again in September!

Be very good, please let!! Ho trovato questo corso di teatro con un bravissimo e simpatico maestro e persone con le quali ho fatto amicizia e cui ho legato subito, mi sono divertita moltissimo e non vedo l'ora di ricominciare a settembre! Siate molto buoni, perfavore!! Good Morning! A beautiful video created by Laurent Prudent, music composed by me, text and vocal Laurent Prudent. Thanks if we listen and hugs!! Un bellissimo video creato da Laurent Prudent, una musica composta da me, testo e vocal Laurent Prudent.

Grazie se ci ascolterete e abbracci!! Au paradis? Au nirvana? The Vikings and their Drakkars have vanished into limbo time. But where are our fathers? At Vaneheim? Odin understands it not that fighting has changed course? Which offers them the recognition of their merits in Asgaard?

Could it be that they went elsewhere, they wander in limbo? Where are our fathers? In heaven? To the reflections of Brunehilde golden hairs, the lost souls pass in one breath. In the sound of galloping horses of Walkiries, reason the victories of the past. In the cosmos pass the images of those fallen on the battlefield. In Nirvana? Is it possible that Gaia is jealous and wants to keep her children. Animating secretly the sustaining force of the planet, inhabiting the unexplored dimensions.

Switch weapons, change time, could profoundly changes the nature of things? So where are our fathers? In any case they are gone! Would you give me a hand to this contest, viewing my video on youtube, clicking like and maybe leaving a comment? Thank you, thank you and hugs! I can not sing but I find that it makes little sense to write lyrics for my music then if no one sings, so I appeal to all singers Fandalism or Youtube, if anyone would like to sing my songs humble I I'd be happy!! Lots of hugs!! Io non so cantare ma trovo che non abbia molto senso scrivere testi per le mie musiche se poi nessuno li canta, per questo mi rivolgo a tutti i cantanti di Fandalism o di Youtube, se qualcuno fosse interessato a cantare le mie umili canzoni Tanti abbracci!!

Peter's question: "Who do you recommend? My friend Gene O'Neil has created a wonderful song about one of my poems, making me very happy! Grazie di cuore caro Gene! Written and composed by me, played with me and Laurent Prudent. The curse of eternal flight It seems motionless air and fly a tear This trick will melt and drip on my face my circus of love and good intentions part and leaves me here and the inverse formula in which I have always believed now doing battle against my wounded pride I crazy to teach more by love the more you get for you I here strange useless actress I swallow anger and tears stumbling among my missteps hide side of the soul I wish you squarciasse the sky and then with all my breath I scream no, you can not always strong is the curse of eternal flight which leads me higher never touch the ground is that sad smile crease his lips and this Pierrot then deforms the face a pathetic grin on his face wax I curse the origins and the cold that was Was the most beautiful flower in the garden you have polluted, dirty did you changed the fate welcome to hell I'll be there next and I feed you forever like the Count Ugolino I do not laugh I have taught you to live I wish I could repaint those days without your stories gate shame and tears 2 of us that we are now in ashes again beautiful Phoenician I'll teach you to fly away from here look what a swallow going to migrate more heat, more sun, I would also relax but I stay here hanging on this other pain until you close your eyes and watch you sleep this curse of eternal flight the treasure and then you turn into the gift and display fly away from here..

Monica Bergo Scritta e composta da me, suonata da me e Laurent Prudent! Written and composed by me, played by me and by my dear friend Laurent Prudent Dedicated to all of I'm sorry to have been absent for a while and was not able to listen to your beautiful music I have had a tough time in my life, I do not think I'll ever get used to the horrible things of this world and the wickedness of the people. I apologize so much because the video is short and you are many and I could not incorporate all but you are all important to me, all of you! This video is my gift to you, to apologize for my absence, and demonstrate my affection.

I wanted to thank in particular Mr. Senior Paul Hoppe who was the first to greet me and to be gentle with me here, on Fando, a kiss and a hug to Paul to all of you!

Scritta e composta da me, suonata da me e dal mio caro amico Laurent Prudent Dedicata a tutti voi, meraviglioso popolo di Fando! Mi dispiace di essere stata assente per un periodo e di non aver potuto ascoltare la vostra bella musica I'm here too!! Ci sono anch'io!! Written and composed by me, played by me and my friend Laurent Prudent! Scritta e composta da me, suonata da me e dal mio amico Laurent Prudent! Here closes the curtain sick in this book, none has existed vanish principles, the elves and fairies ends my flight, wings burned brought a lot of grief with inconstancy the sad souls do not follow the dance and close the doors of this existence but these notes can not stay without fairies, the ladies with the Knights I remain queen of a kingdom that gypsy here there is no My collaboration with the talented Melani Cholie!

Played by Monica and sung by Melani. I am very happy and excited for this! Thanks Robert! I run a long time and I do not know where I'm going I look back, I stumble and then I fall slow path between the weary souls alive but in a state of apparent death rips the soul and on my clothes I have no tattoos, only scars and how does the salt on the wounds I burn at the memory of bad choices Iron bars are closed echoes of voices deafen say about you that you no longer have a tear tell me which are a free woman I'm happy!

Cj Berry has orchestrated this my music, which for me is the most important of all, thus realizing a dream that seemed unattainable. Thank you so much for this great gift Cj Berry, I thank the wonderful site that is Fandalism which allows musicians to know, appreciate and to collaborate and finally Orchestrated by Cj Berry, written and composed by me, dedicated to my sister Sono felice!! Orchestrata da Cj Berry, scritta e composta da me, dedicata a mia sorella, "L'anello mancante" Monica Bergo L'anello mancante Mi sorprendo ancora spesso a cercarti tra la gente basta un gesto, un solo istante, una sagoma sfuggente io che mento e faccio finta che dentro me non manchi niente che patetico pagliaccio sempre allegro e sorridente Dove sei?

Dove sei? Good evening friends Fandalism! You help me with this competition in which I am participating with some viewing on youtube and some comments possibly cute ha ha? But thank you, kiss!

Lucio Silla

The laws against discrimination—by race, sex, age, educational level, health status, and so on—which have proliferated in the United States in the past forty years all forbid socially undesirable behavior. But we are increasingly raising the question of the social responsibility of social institutions: What do institutions have to do—in addition to discharging their own functions—to advance the public good? This, however, though nobody seems to realize it, is a demand to return to the old pluralism, the pluralism of feudalism. It is a demand that private hands assume public power.

This could seriously threaten the functioning of the new organizations, as the example of the schools in the United States makes abundantly clear.

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One of the major reasons for the steady decline in the capacity of the schools to do their job—that is, to teach children elementary knowledge skills—is surely that since the s the United States has increasingly made the schools the carriers of all kinds of social policies: the elimination of racial discrimination, of discrimination against all other kinds of minorities, including the handicapped, and so on. Whether we have actually made any progress in assuaging social ills is highly debatable; so far the schools have not proved particularly effective as tools for social reform.

But making the school the organ of social policies has, without any doubt, severely impaired its capacity to do its own job. The new pluralism has a new problem: how to maintain the performance capacity of the new institutions and yet maintain the cohesion of society. This makes doubly important the emergence of a b and functioning social sector. It is an additional reason why the social sector will increasingly be crucial to the performance, if not to the cohesion, of the knowledge society.

Of the new organizations under consideration here, the first to arise, years ago, was the business enterprise. It was only natural, therefore, that the problem of the emerging society of organizations was first seen as the relationship of government and business. It was also natural that the new interests were first seen as economic interests. The first attempt to come to grips with the politics of the emerging society of organizations aimed, therefore, at making economic interests serve the political process. The first to pursue this goal was an American, Mark Hanna, the restorer of the Republican Party in the s and, in many ways, the founding father of twentieth-century American politics.

His definition of politics as a dynamic disequilibrium between the major economic interests—farmers, business, and labor—remained the foundation of American politics until the Second World War. In fact, Franklin D. Roosevelt restored the Democratic Party by reformulating Hanna. And the basic political position of this philosophy is evident in the title of the most influential political book written during the New Deal years—Politics: Who Gets What, When, How , by Harold D.

Mark Hanna in knew very well that there are plenty of concerns other than economic concerns. And yet it was obvious to him—as it was to Roosevelt forty years later—that economic interests had to be used to integrate all the others. This is still the assumption underlying most analyses of American politics—and, in fact, of politics in all developed countries. But the assumption is no longer tenable. But knowledge, the new resource for economic performance, is not in itself economic.

It cannot be bought or sold. The fruits of knowledge, such as the income from a patent, can be bought or sold; the knowledge that went into the patent cannot be conveyed at any price. The acquisition of knowledge has a cost, as has the acquisition of anything. But the acquisition of knowledge has no price. Economic interests can therefore no longer integrate all other concerns and interests.

As soon as knowledge became the key economic resource, the integration of interests—and with it the integration of the pluralism of a modern polity—began to be lost. Increasingly, non-economic interests are becoming the new pluralism—the special interests, the single-cause organizations, and so on. Politics is about the right to life of the embryo in the womb as against the right of a woman to control her own body and to abort an embryo. It is about the environment. It is about gaining equality for groups alleged to be oppressed and discriminated against.

None of these issues is economic. All are fundamentally moral. Economic interests can be compromised, which is the great strength of basing politics on economic interests. But half a baby, in the biblical story of the judgment of Solomon, is not half a child. No compromise is possible. To an environmentalist, half an endangered species is an extinct species. This greatly aggravates the crisis of modern government. Newspapers and commentators still tend to report in economic terms what goes on in Washington, in London, in Bonn, or in Tokyo.

But more and more of the lobbyists who determine governmental laws and governmental actions are no longer lobbyists for economic interests. They lobby for and against measures that they—and their paymasters—see as moral, spiritual, cultural. And each of these new moral concerns, each represented by a new organization, claims to stand for an absolute. Dividing their loaf is not compromise; it is treason. There is thus in the society of organizations no one integrating force that pulls individual organizations in society and community into coalition. The traditional parties—perhaps the most successful political creations of the nineteenth century—can no longer integrate divergent groups and divergent points of view into a common pursuit of power.

Rather, they have become battlefields between groups, each of them fighting for absolute victory and not content with anything but total surrender of the enemy. The twenty-first century will surely be one of continuing social, economic, and political turmoil and challenge, at least in its early decades. What I have called the age of social transformation is not over yet.

And the challenges looming ahead may be more serious and more daunting than those posed by the social transformations that have already come about, the social transformations of the twentieth century. Yet we will not even have a chance to resolve these new and looming problems of tomorrow unless we first address the challenges posed by the developments that are already accomplished facts, the developments reported in the earlier sections of this essay.

These are the priority tasks. For only if they are tackled can we in the developed democratic free market countries hope to have the social cohesion, the economic strength, and the governmental capacity needed to tackle the new challenges. The first order of business—for sociologists, political scientists, and economists; for educators; for business executives, politicians, and nonprofit-group leaders; for people in all walks of life, as parents, as employees, as citizens—is to work on these priority tasks, for few of which we so far have a precedent, let alone tested solutions.

We will have to think through education—its purpose, its values, its content. We will have to learn to define the quality of education and the productivity of education, to measure both and to manage both. We need systematic work on the quality of knowledge and the productivity of knowledge—neither even defined so far.

The performance capacity, if not the survival, of any organization in the knowledge society will come increasingly to depend on those two factors. But so will the performance capacity, if not the survival, of any individual in the knowledge society. And what responsibility does knowledge have?

What are the responsibilities of the knowledge worker, and especially of a person with highly specialized knowledge? Any proposed domestic policy needs to be shaped so as to improve that position, or at least to minimize adverse impacts on it. The same holds true for the policies and strategies of any institution within a nation, whether a local government, a business, a university, or a hospital. But then we also need to develop an economic theory appropriate to a world economy in which knowledge has become the key economic resource and the dominant, if not the only, source of comparative advantage.

We are beginning to understand the new integrating mechanism: organization. But we still have to think through how to balance two apparently contradictory requirements. Organizations must competently perform the one social function for the sake of which they exist—the school to teach, the hospital to cure the sick, and the business to produce goods, services, or the capital to provide for the risks of the future.

They can do so only if they single-mindedly concentrate on their specialized mission. Together these organizations are the community. The emergence of a b, independent, capable social sector—neither public sector nor private sector—is thus a central need of the society of organizations. But by itself it is not enough—the organizations of both the public and the private sector must share in the work. The function of government and its functioning must be central to political thought and political action.

The megastate in which this century indulged has not performed, either in its totalitarian or in its democratic version. It has not delivered on a single one of its promises. And government by countervailing lobbyists is neither particularly effective—in fact, it is paralysis—nor particularly attractive. Yet effective government has never been needed more than in this highly competitive and fast-changing world of ours, in which the dangers created by the pollution of the physical environment are matched only by the dangers of worldwide armaments pollution. And we do not have even the beginnings of political theory or the political institutions needed for effective government in the knowledge-based society of organizations.

If the twentieth century was one of social transformations,.


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Sandel takes on one of the biggest ethical questions of our time: Is there something wrong with a world in which everything is for sale? What are the moral limits of markets? In recent decades, market values have crowded out nonmarket norms in almost every aspect of life—medicine, education, government, law, art, sports, even family life and personal relations. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. Is this where we want to be? In his New York Times bestseller Justice, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives.

Wall Street has responded — predictably, I suppose — by whining and throwing temper tantrums. And it has, in a way, been funny to see how childish and thin-skinned the Masters of the Universe turn out to be. Remember when Jamie Dimon of JPMorgan Chase characterized any discussion of income inequality as an attack on the very notion of success?

Once upon a time, this fairy tale tells us, America was a land of lazy managers and slacker workers. Productivity languished, and American industry was fading away in the face of foreign competition. Then square-jawed, tough-minded buyout kings like Mitt Romney and the fictional Gordon Gekko came to the rescue, imposing financial and work discipline. But the result was a great economic revival, whose benefits trickled down to everyone. For the alleged productivity surge never actually happened. In fact, overall business productivity in America grew faster in the postwar generation, an era in which banks were tightly regulated and private equity barely existed, than it has since our political system decided that greed was good.

We now think of America as a nation doomed to perpetual trade deficits, but it was not always thus. From the s through the s, we generally had more or less balanced trade, exporting about as much as we imported. The big trade deficits only started in the Reagan years, that is, during the era of runaway finance.

And what about that trickle-down? It never took place. However, only a small part of those gains got passed on to American workers. So, no, financial wheeling and dealing did not do wonders for the American economy, and there are real questions about why, exactly, the wheeler-dealers have made so much money while generating such dubious results. But while this behavior may be funny, it is also deeply immoral. Think about where we are right now, in the fifth year of a slump brought on by irresponsible bankers.

The bankers themselves have been bailed out, but the rest of the nation continues to suffer terribly, with long-term unemployment still at levels not seen since the Great Depression, with a whole cohort of young Americans graduating into an abysmal job market. And in the midst of this national nightmare, all too many members of the economic elite seem mainly concerned with the way the president apparently hurt their feelings.

Beyond Information Revolution. The online version of this article appears in three parts. Click here to go to parts two and three. THE truly revolutionary impact of the Information Revolution is just beginning to be felt. It is something that practically no one foresaw or, indeed, even talked about ten or fifteen years ago: e-commerce — that is, the explosive emergence of the Internet as a major, perhaps eventually the major, worldwide distribution channel for goods, for services, and, surprisingly, for managerial and professional jobs.

This is profoundly changing economies, markets, and industry structures; products and services and their flow; consumer segmentation, consumer values, and consumer behavior; jobs and labor markets. But the impact may be even greater on societies and politics and, above all, on the way we see the world and ourselves in it. At the same time, new and unexpected industries will no doubt emerge, and fast. One is already here: biotechnology. And another: fish farming.

It is likely that other new technologies will appear suddenly, leading to major new industries. What they may be is impossible even to guess at. But it is highly probable — indeed, nearly certain — that they will emerge, and fairly soon. And it is nearly certain that few of them — and few industries based on them — will come out of computer and information technology. Like biotechnology and fish farming, each will emerge from its own unique and unexpected technology. Of course, these are only predictions. In particular the assumption is that the Information Revolution will be like the Industrial Revolution of the late eighteenth and early nineteenth centuries.

And that is indeed exactly how the Information Revolution has been during its first fifty years. The Railroad. And the steam engine was to the first Industrial Revolution what the computer has been to the Information Revolution — its trigger, but above all its symbol. Almost everybody today believes that nothing in economic history has ever moved as fast as, or had a greater impact than, the Information Revolution. But the Industrial Revolution moved at least as fast in the same time span, and had probably an equal impact if not a greater one.

In short order it mechanized the great majority of manufacturing processes, beginning with the production of the most important industrial commodity of the eighteenth and early nineteenth centuries: textiles. The same was true of the products whose manufacture was mechanized by the first Industrial Revolution. The price of cotton textiles fell by 90 percent in the fifty years spanning the start of the eighteenth century. The production of cotton textiles increased at least fold in Britain alone in the same period.

And although textiles were the most visible product of its early years, the Industrial Revolution mechanized the production of practically all other major goods, such as paper, glass, leather, and bricks. Its impact was by no means confined to consumer goods. The production of iron and ironware — for example, wire — became mechanized and steam-driven as fast as did that of textiles, with the same effects on cost, price, and output.

By the end of the Napoleonic Wars the making of guns was steam-driven throughout Europe; cannons were made ten to twenty times as fast as before, and their cost dropped by more than two thirds. By that time Eli Whitney had similarly mechanized the manufacture of muskets in America and had created the first mass-production industry.

But psychologically they had come to dominate and soon would politically also. Before there were factories in America, Alexander Hamilton foresaw an industrialized country in his Report on Manufactures. The social consequences went far beyond factory and working class. As the historian Paul Johnson has pointed out, in A History of the American People , it was the explosive growth of the steam-engine-based textile industry that revived slavery. The Industrial Revolution also had a great impact on the family. The nuclear family had long been the unit of production.

The factory, almost for the first time in history, took worker and work out of the home and moved them into the workplace, leaving family members behind — whether spouses of adult factory workers or, especially in the early stages, parents of child factory workers. It began with the Industrial Revolution — and was in fact a stock concern of those who opposed the Industrial Revolution and the factory system. But despite all these effects, the Industrial Revolution in its first half century only mechanized the production of goods that had been in existence all along.

It tremendously increased output and tremendously decreased cost. It created both consumers and consumer products. But the products themselves had been around all along. And products made in the new factories differed from traditional products only in that they were uniform, with fewer defects than existed in products made by any but the top craftsmen of earlier periods.

There was only one important exception, one new product, in those first fifty years: the steamboat, first made practical by Robert Fulton in It had little impact until thirty or forty years later. Then, in , came the railroad, a product truly without precedent, and it forever changed economy, society, and politics. In retrospect it is difficult to imagine why the invention of the railroad took so long. Rails to move carts had been around in coal mines for a very long time.

What could be more obvious than to put a steam engine on a cart to drive it, rather than have it pushed by people or pulled by horses? But the railroad did not emerge from the cart in the mines. It was developed quite independently. And it was not intended to carry freight. On the contrary, for a long time it was seen only as a way to carry people. Railroads became freight carriers thirty years later, in America. In fact, as late as the s and s the British engineers who were hired to build the railroads of newly Westernized Japan designed them to carry passengers — and to this day Japanese railroads are not equipped to carry freight.

But until the first railroad actually began to operate, it was virtually unanticipated. Within five years, however, the Western world was engulfed by the biggest boom history had ever seen — the railroad boom. The railroad was the truly revolutionary element of the Industrial Revolution, for not only did it create a new economic dimension but also it rapidly changed what I would call the mental geography.

For the first time in history human beings had true mobility. For the first time the horizons of ordinary people expanded. Contemporaries immediately realized that a fundamental change in mentality had occurred.


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As the great French historian Fernand Braudel pointed out in his last major work, The Identity of France , it was the railroad that made France into one nation and one culture. It had previously been a congeries of self-contained regions, held together only politically. And the role of the railroad in creating the American West is, of course, a commonplace in U.

IKE the Industrial Revolution two centuries ago, the Information Revolution so far — that is, since the first computers, in the mids — has only transformed processes that were here all along. Almost none of the effects of information envisaged forty years ago have actually happened. For instance, there has been practically no change in the way major decisions are made in business or government. But the Information Revolution has routinized traditional processes in an untold number of areas. The software for tuning a piano converts a process that traditionally took three hours into one that takes twenty minutes.

There is software for payrolls, for inventory control, for delivery schedules, and for all the other routine processes of a business. Drawing the inside arrangements of a major building heating, water supply, sewerage, and so on such as a prison or a hospital formerly took, say, twenty-five highly skilled draftsmen up to fifty days; now there is a program that enables one draftsman to do the job in a couple of days, at a tiny fraction of the cost. There is software to help people do their tax returns and software that teaches hospital residents how to take out a gall bladder.

The people who now speculate in the stock market online do exactly what their predecessors in the s did while spending hours each day in a brokerage office. The processes have not been changed at all. They have been routinized, step by step, with a tremendous saving in time and, often, in cost. The psychological impact of the Information Revolution, like that of the Industrial Revolution, has been enormous. It has perhaps been greatest on the way in which young children learn. Beginning at age four and often earlier , children now rapidly develop computer skills, soon surpassing their elders; computers are their toys and their learning tools.

Something similar happened in the sixteenth-century university, a hundred years after the invention of the printing press and movable type. But as to the way we work, the Information Revolution has so far simply routinized what was done all along. The Meaning of E-commerce. And like the railroad years ago, e-commerce is creating a new and distinct boom, rapidly changing the economy, society, and politics. China is heavy and breaks easily, so cheap china is traditionally sold within a small area. Almost overnight this company lost more than half of its market.

Within a few months the main customers in the area shifted to the European supplier. Few of them, it seems, realize — let alone care — that the stuff comes from Europe. In the new mental geography created by the railroad, humanity mastered distance. In the mental geography of e-commerce, distance has been eliminated.

There is only one economy and only one market. One consequence of this is that every business must become globally competitive, even if it manufactures or sells only within a local or regional market. The competition is not local anymore — in fact, it knows no boundaries. Every company has to become transnational in the way it is run. Yet the traditional multinational may well become obsolete. It manufactures and distributes in a number of distinct geographies, in which it is a local company. But in e-commerce there are neither local companies nor distinct geographies.

Where to manufacture, where to sell, and how to sell will remain important business decisions.

foto Nelson Franklin, Jayma Mays (ep.12)

But in another twenty years they may no longer determine what a company does, how it does it, and where it does it. At the same time, it is not yet clear what kinds of goods and services will be bought and sold through e-commerce and what kinds will turn out to be unsuitable for it. This has been true whenever a new distribution channel has arisen. Why, for instance, did the railroad change both the mental and the economic geography of the West, whereas the steamboat — with its equal impact on world trade and passenger traffic — did neither?

Equally unclear has been the impact of more-recent changes in distribution channels — in the shift, for instance, from the local grocery store to the supermarket, from the individual supermarket to the supermarket chain, and from the supermarket chain to Wal-Mart and other discount chains. It is already clear that the shift to e-commerce will be just as eclectic and unexpected. Here are a few examples.

Subscribers would then either read text on their computer screens or download it and print it out. Thus any number of newspapers and magazines, by no means only in the United States, established themselves online; few, so far, have become gold mines. But anyone who twenty years ago predicted the business of Amazon. The first order for the U. It concluded that the Internet would become a major distribution channel for used cars, but that customers would still want to see new cars, to touch them, to test-drive them.

Dealers only deliver cars that customers have chosen well before they enter the dealership. Another example: Traders in the American stock-market boom of and increasingly buy and sell online. But investors seem to be shifting away from buying electronically. The major U. And whereas almost half of all mutual funds a few years ago were bought electronically, it is estimated that the figure will drop to 35 percent next year and to 20 percent by The result is a completely new labor market. This illustrates another important effect of e-commerce. New distribution channels change who the customers are.

They change not only how customers buy but also what they buy. They change consumer behavior, savings patterns, industry structure — in short, the entire economy. This is what is now happening, and not only in the United States but increasingly in the rest of the developed world, and in a good many emerging countries, including mainland China. Luther, Machiavelli, and the Salmon. HE railroad made the Industrial Revolution accomplished fact. What had been revolution became establishment.

And the boom it triggered lasted almost a hundred years. The technology of the steam engine did not end with the railroad. It led in the s and s to the steam turbine, and in the s and s to the last magnificent American steam locomotives, so beloved by railroad buffs. But the technology centered on the steam engine and in manufacturing operations ceased to be central. Instead the dynamics of the technology shifted to totally new industries that emerged almost immediately after the railroad was invented, not one of which had anything to do with steam or steam engines.

The electric telegraph and photography were first, in the s, followed soon thereafter by optics and farm equipment.

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The new and different fertilizer industry, which began in the late s, in short order transformed agriculture. Public health became a major and central growth industry, with quarantine, vaccination, the supply of pure water, and sewers, which for the first time in history made the city a more healthful habitat than the countryside. At the same time came the first anesthetics. With these major new technologies came major new social institutions: the modern postal service, the daily paper, investment banking, and commercial banking, to name just a few.

Not one of them had much to do with the steam engine or with the technology of the Industrial Revolution in general. It was these new industries and institutions that by had come to dominate the industrial and economic landscape of the developed countries. This is very similar to what happened in the printing revolution — the first of the technological revolutions that created the modern world. In the fifty years after , when Gutenberg had perfected the printing press and movable type he had been working on for years, the printing revolution swept Europe and completely changed its economy and its psychology.

But the books printed during the first fifty years, the ones called incunabula, contained largely the same texts that monks, in their scriptoria, had for centuries laboriously copied by hand: religious tracts and whatever remained of the writings of antiquity. Some 7, titles were published in those first fifty years, in 35, editions. At least 6, of these were traditional titles. In other words, in its first fifty years printing made available — and increasingly cheap — traditional information and communication products.

It ushered in Protestantism, which conquered half of Europe and, within another twenty years, forced the Catholic Church to reform itself in the other half. Luther used the new medium of print deliberately to restore religion to the center of individual life and of society. And this unleashed a century and a half of religious reform, religious revolt, religious wars.

At the very same time, however, that Luther used print with the avowed intention of restoring Christianity, Machiavelli wrote and published The Prince , the first Western book in more than a thousand years that contained not one biblical quotation and no reference to the writers of antiquity.

In short order there was a wealth of purely secular works, what we today call literature: novels and books in science, history, politics, and, soon, economics. It was not long before the first purely secular art form arose, in England — the modern theater. Brand-new social institutions also arose: the Jesuit order, the Spanish infantry, the first modern navy, and, finally, the sovereign national state. In other words, the printing revolution followed the same trajectory as did the Industrial Revolution, which began years later, and as does the Information Revolution today.

What the new industries and institutions will be, no one can say yet. No one in the s anticipated secular literature, let alone the secular theater. No one in the s anticipated the electric telegraph, or public health, or photography. The one thing to say it again that is highly probable, if not nearly certain, is that the next twenty years will see the emergence of a number of new industries. At the same time, it is nearly certain that few of them will come out of information technology, the computer, data processing, or the Internet. This is indicated by all historical precedents.

But it is true also of the new industries that are already rapidly emerging. Biotechnology, as mentioned, is already here. So is fish farming. Twenty-five years ago salmon was a delicacy. The typical convention dinner gave a choice between chicken and beef. Today salmon is a commodity, and is the other choice on the convention menu. Most salmon today is not caught at sea or in a river but grown on a fish farm. The same is increasingly true of trout. Soon, apparently, it will be true of a number of other fish. Flounder, for instance, which is to seafood what pork is to meat, is just going into oceanic mass production.

This will no doubt lead to the genetic development of new and different fish, just as the domestication of sheep, cows, and chickens led to the development of new breeds among them. But probably a dozen or so technologies are at the stage where biotechnology was twenty-five years ago — that is, ready to emerge. There is also a service waiting to be born: insurance against the risks of foreign-exchange exposure. Now that every business is part of the global economy, such insurance is as badly needed as was insurance against physical risks fire, flood in the early stages of the Industrial Revolution, when traditional insurance emerged.

All the knowledge needed for foreign-exchange insurance is available; only the institution itself is still lacking. The next two or three decades are likely to see even greater technological change than has occurred in the decades since the emergence of the computer, and also even greater change in industry structures, in the economic landscape, and probably in the social landscape as well.

The Gentleman Versus the Technologist.

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HE new industries that emerged after the railroad owed little technologically to the steam engine or to the Industrial Revolution in general. This was a mind-set that accepted — indeed, eagerly welcomed — invention and innovation. It was a mind-set that accepted, and eagerly welcomed, new products and new services. It also created the social values that made possible the new industries.

But a generation later the technologist — still self-taught — had become the American folk hero and was both socially accepted and financially rewarded. Samuel Morse, the inventor of the telegraph, may have been the first example; Thomas Edison became the most prominent. By the s England was losing its predominance and beginning to be overtaken as an industrial economy, first by the United States and then by Germany.

It is generally accepted that neither economics nor technology was the major reason. The main cause was social. Economically, and especially financially, England remained the great power until the First World War. Technologically it held its own throughout the nineteenth century. Synthetic dyestuffs, the first products of the modern chemical industry, were invented in England, and so was the steam turbine.

But England did not accept the technologist socially. Nor did England develop the venture capitalist, who has the means and the mentality to finance the unexpected and unproved. Morgan and, simultaneously, in Germany and Japan by the universal bank. But England, although it invented and developed the commercial bank to finance trade, had no institution to finance industry until two German refugees, S. Bribing the Knowledge Worker. HAT might be needed to prevent the United States from becoming the England of the twenty-first century? What we call the Information Revolution is actually a Knowledge Revolution.

What has made it possible to routinize processes is not machinery; the computer is only the trigger. Software is the reorganization of traditional work, based on centuries of experience, through the application of knowledge and especially of systematic, logical analysis. The key is not electronics; it is cognitive science. This means that the key to maintaining leadership in the economy and the technology that are about to emerge is likely to be the social position of knowledge professionals and social acceptance of their values. Today, however, we are trying to straddle the fence — to maintain the traditional mind-set, in which capital is the key resource and the financier is the boss, while bribing knowledge workers to be content to remain employees by giving them bonuses and stock options.

But this, if it can work at all, can work only as long as the emerging industries enjoy a stock-market boom, as the Internet companies have been doing. The next major industries are likely to behave far more like traditional industries — that is, to grow slowly, painfully, laboriously. But they took twenty years to do so, and it was twenty years of hard work, of struggle, of disappointments and failures, of thrift.

This is likely to be true of the industries that will emerge from now on. It is already true of biotechnology. Bribing the knowledge workers on whom these industries depend will therefore simply not work.